I wanted to follow up on the buzz going around at LeadsCon last week in Vegas. Jay and his team put on another impressive show. It seemed to me like the size had tripled from even last year’s event in Vegas.
One of the topics at this year’s show was the recent emergence of the Google Comparison ads. What will it mean to you and lead gen in your space? So far the only vertical Google is testing this in is the Mortgage space. Google essentially owns the top spot in all paid search locations in the mortgage space.
There was also buzz around the recent IPO of QuinStreet and what that means for all of us involved in lead gen. It really propels our industry into the forefront. I think that as more lead gen companies go public it will be a good thing for all of us marketers in the space. I also found out via twitter that Reply.com recently applied for their IPO too. Very exciting stuff for all lead gen marketers!
The last big point that I would like to share form LeadsCon West 2010 is the creation of LeadsCouncil. The goal of this council is to advance online lead generation through the promotion of best practices. I would strongly encourage all lead generation companies to get involved with their effort.
Other than that there were lots of good meetings that took place. We received more positive feedback from people about our credit card affiliate program and our credit card widgets.
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