With the recent credit
card act, the online credit card space is going through some significant
changes making it even harder to market cards successfully.
For sites that generate a majority of subprime traffic,
there really isn’t much out there.
Consumers will be finding that they are offered pre paid and secured
cards but NOT the credit cards they are looking for.
So this must mean that those sites with prime traffic have a
huge ROI. Wrong! Prime traffic sites are finding it just as
hard. With underwriting the way it is,
even fewer of their applicants are qualifying for cards. Since these cards pay on approval and NOT
by application, prime credit card marketers are also seeing a hit to their ROI.
So what do you do?
Be Creative with How you Market Cards
Our site, like many others, is a credit card comparison site. Building one of these for yourself is easier
than ever with our credit card widget and API feeds.
Just because sites are successful with this approach, doesn’t mean that
it’s your only option.
Including the credit card rate table widget in locations on your
financial blog or site can lead to unexpected revenue. Our rate table widget tracks the user’s activity
on our site and will compensate you for their actions. Instead of trying to build out a highly
converting credit card site, you can rest assured knowing that we have done our due diligence
on the conversion process to get you optimal results when linking to our credit
card portal.
Credit Cards as Cross Sells
A lot of people in the financial space use the credit report
as a cross sell, but have you ever considered credit cards? If you are declining a consumer for a loan
product, a credit card or secured card on the exit page is one way to help that
consumer. A secured card will help to
boost their credit score, hopefully allowing them to come back to your site in
the future and actually qualify for the loan.
Stay Compliant
Staying compliant means that you will be able to continue cards for the upcoming months and years. This is the best way to make sure you don’t end up on a black list of one of the major issuers. Our credit card affiliate program makes it easier than ever to stay compliant. Our feed and widgets have the most up-to-date compliance information.
You can also ensure that you remain compliant by simply linking to the credit card section on our site. This allows you the ability to get compensated for all available offers we have. You can contact your rep for direct links to our credit card pages.
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