So I thought for my first post I would list some of my favorite tools for affiliate marketing, SEO and general research and marketing purposes. Below are just a few of my favorite tools.
Keyword Research
Keyword research is one of the most important factors in SEO and Paid Search. If you don't know what terms to target, then you are flying blind. Here are some great keyword research tools to help you succeed:
Analytics Tools
Do you know where your traffic comes from and what your users do once they get to your site? It always amazes me when I speak with an affiliate and they say they have no form of analytics. How can you increase conversions if you don't know the details of your traffic? If you are not using some form of analytics, I strongly suggest setting something up now. Here are two free tools that are available:
- Google Analytics
- Awstats (I prefer GA but Awstats comes with most cpanel hosting so you may already have it setup)
Duplicate Content
There is a lot of talk about whether duplicate content is good or
bad. In my eyes, well written and unique content is always the best path
to take. Your hard work will be rewarded if you write engaging and
unique content. Plus stealing from others isn't nice! Two tools to help manage duplicate content are:
- Copyscape
- Google Webmaster Tools (for checking internal duplicate content)
BackLink Analysis
If you are trying to rank organically then you need quality content and good backlinks. Building backlinks can be a daunting task. These tools can help you find out who is linking to you and your competitors, and help you find the quality backlinks that will help to boost your rankings:
Paid Search Tracking
If you're doing paid search it is essential that you know what terms are converting into leads. If you don't monitor this closely, you may be spending tons of money on terms that just don't convert. The major search engines like Google and Bing offer conversion tracking but here are a couple of other more robust alternatives:
These are just a few of the tools available to help affiliate marketers succeed but there are many, many more. What are some of your favorite tools and resources?
